Established 35 years ago through the representation and protection of Norman Rockwell’s artwork, CMG secured its position in the 1970s as the premier representative of celebrities and their estates.
Today, CMG is the business agent for over 300 of the world’s most sought after and recognizable celebrities. We are internationally recognized as the best and most experienced company in the marketing and management of intellectual property, and our client roster is second to none. A partial listing of our talented and unforgettable clients includes: entertainment giants James Dean, Bettie Page and Bette Davis; sports legends Jackie Robinson, Andre the Giant and Bill Elliott; musical entities Ella Fitzgerald, Chuck Berry and Billie Holiday; and historical figures Malcolm X, Amelia Earhart and Neil Armstrong. We also have represented prestigious corporate accounts like I Love NY and the Beverly Hills Shield.
Our primary goal is to protect our clients’ legacy by keeping the public’s memory of them alive for generations to come. One of CMG’s fundamental reasons for success is that our top priority is catering to the needs and concerns of each individual client. We firmly believe that their unique bundle of concerns, goals and objectives must be fully understood and appreciated in order to provide the attentive, customized service our clients need and deserve.
Our success is greatly attributed to our continued achievements in legal protection and aggressive marketing. By providing ironclad protection of our clients’ intellectual property rights, including their names, images, copyrights and trademarks and being the leading advocate in the creation of intellectual property law, our legal pursuits have received worldwide acclaim for their precedent-setting decisions. Our aggressive marketing policy is to formulate an international branding strategy according to a client’s needs and desires, and then selectively search for and create marketing programs that reflect these goals.
Many great things are ahead for CMG and its clients. There can be no substitute for experience and skill in the licensing world and our position as the industry leader gives us an advantage that other agencies have simply not been able to match. Our talented staff members and illustrious clientele have combined to position CMG at the apex of the intellectual property rights industry. And we are just getting started.
In 1981, CMG Worldwide’s foundation began with founder, Chairman, and CEO Mark Roesler’s efforts to protect Norman Rockwell's artwork, when he signed with Curtis Publishing, long time supplier of The Saturday Evening Post and licensing manager of Rockwell’s artwork. Defending Rockwell’s art revealed families of deceased celebrities’ needs for legal aid to safeguard their loved ones' names and likenesses.
In 1988, Roesler took the field against Major League Baseball and earned the right for retired players to be shown in their team uniforms while endorsing a product or service. Several years later, he locked horns with entertainment conglomerate Warner Bros. when they claimed ownership of the lucrative merchandising and endorsement rights to James Dean because the star was under contract with them when he died. Roesler maintained Dean's family possessed those rights, and in 1992, the courts agreed. Countless stars and their estates have since used the landmark case to effectively protect and market their names and likenesses-benefited immeasurably from the pursuits of this relentless entrepreneur.
Roesler's 1993 high profile legal battle with Malcolm X director Spike Lee established that Malcolm X's widow, Betty Shabazz, controlled the rights to the "X" used in association with her husband. Lee was ordered to pay Shabazz a licensing fee. In 1994, Roesler was the driving force behind the instatement of Indiana's Right of Publicity Statute, now regarded as the most progressive and celebrity friendly worldwide. The Statute protects the image and likeness of a famous personality for 100 years and is the model for states looking to enact or amend Right of Publicity legislation, including California, Illinois, Washington and Ohio. Similarly, he has been called on by celebrities ranging from Bill Cosby, to Richard Nixon, to Muhammad Ali as an advisor and expert witness.
As such, Roesler’s legal actions have carved the way for CMG’s unique industry and protecting the rights of our client roster. Today CMG is internationally recognized as the world's foremost authority on intellectual property rights involving celebrities and credited with helping establish guidelines that control image or likeness. Still as industrious as ever, CMG Worldwide continues to make history with legal battles that have shaped the emerging area of intellectual property law.
CMG takes great pleasure in representing, protecting, and marketing the greatest legends in history. Founder Mark Roesler acknowledges, the possibilities are endless and CMG continues to seek new ways to best serve its clients.
For more on CMG Worldwide chairman and CEO Mark Roesler, please visit MarkRoesler.com.
CMG Worldwide’s corporate headquarters is located in Indianapolis, Indiana, with an additional office in Los Angeles. People often ask why CMG isn’t located in New York City or Los Angeles, to which its employees proudly acknowledge that the market is international. Thanks to advances in technology and social media, CMG efficiently markets and protects its clients around the world.
Take a virtual tour of the office
This modern facility with its high ceilings and open floor plan displays many distinct features making it one of the most technologically advanced and beautiful offices in the country.
The Indianapolis office is also home to the The Legends Museum which officially opened in December 1999 and offers tours to students and hosting of special events. The museum is not only a tribute to the greatest personalities to influence the past 100 years, but a tool for present and future generations to use to achieve their own greatness.